Weekly report

Every Monday Roasby sums up the last week of each workspace and emails it to its members. Open Reports in the sidebar of your workspace to see every report sent so far.

What the report covers

The week is the last 7 complete days: it ends yesterday in your ad accounts' own time zones, the same days the dashboard shows for Last 7 days. Each report includes:

• A short AI-written summary of 3 to 5 sentences at the top (some reports don't have one).
• Spend, conversions and conversion value per currency, compared with the week before. Amounts in different currencies are never added together. Ad accounts that don't report conversion value show n/a, and their spend is left out of ROAS. Reports already sent keep their numbers.
• The split by ad platform (Google Ads, Microsoft Ads, ChatGPT Ads).
• Rising and falling campaigns: the campaigns whose conversions went up or down the most against the week before (up to 3 each).
• Missed impressions: search campaigns that lost a good share of their search impressions to their budget or to ad rank that week, with their impression share (up to 5).
• What needs a look: the number of open alerts and recommendations, and ad accounts that need to be reconnected.

A report keeps the numbers it was sent with, even if an ad platform later corrects its figures. When a workspace has no history for the week before yet, the report says so instead of comparing.

A workspace gets no report for a week in which none of its ad accounts ran (no impressions and no spend), or when it has no connected ad account.

Download a report

Open a report and use Export at the top right:

• Download PDF opens your browser's print window with a clean, light layout (no sidebar). Choose Save as PDF as the destination.
• Download CSV gives a spreadsheet file: the week's totals next to the week before, each ad platform, and the campaigns that rose or fell, one row each, with amounts in the currency's units.

Stop the emails

Every report email has an Unsubscribe link at the bottom, and most mail apps show an unsubscribe button too. It turns weekly report emails off for every workspace you are in. You can turn them on or off again under Account settings → Weekly report emails. The reports stay on each workspace's Reports page either way.

Ask your AI assistant

Your assistant reads the same report with get_weekly_report (the latest one, or one by its ID). For numbers that are up to date right now, it uses get_performance_summary. Try:

• "Get my weekly report and tell me which campaign I should look at first."
• "Compare this week's report with last week's: what changed most?"
• "Which campaigns in my weekly report missed impressions, and why?"

Limitations

• A report keeps the numbers it was sent with, even if a platform corrects them later.
• Weeks in which no ad account ran get no report.
• Downloading a report as a PDF or CSV is done on the web; your assistant reads the same report instead.

See every limit by platform on Limitations.