Use case
Audit your Google Ads wasted spend for free
See what your search budget lost to clicks that never converted. The audit covers Google Ads and Microsoft Ads, ranks the costliest searches and keywords, and previews each exclusion before it happens.
Free plan. No card needed.
What you get
See the waste in one place
The total spent without a conversion, plus the costliest searches and keywords behind it.
Suggestions you can trust
Searches that name your brand or converted elsewhere are never suggested, and accounts without conversion tracking are left alone.
Exclude in one step
Approve a suggestion and the search becomes a negative keyword. Revert it any time.
On the Free plan
The wasted spend audit works on every plan, including Free.
How Roasby decides what is waste
Roasby looks at the last 7, 30 or 90 complete days and adds up what each search and keyword cost without a conversion. Amounts stay in each account's currency and are never converted.
Roasby suggests excluding a search only when it cost money without a conversion anywhere in the ad account, and it looks unrelated to what you offer. A search that converted in another campaign is not treated as waste.
Keywords work differently. Roasby suggests pausing an enabled keyword after many clicks in 30 days without a single conversion.
Your assistant is told to wait for your yes, and on the web you approve each one. An exclusion becomes an exact negative keyword on its campaign, and reverting it removes exactly what it added.
See it in a conversation
Example with sample numbers.
Find the search terms that wasted money last month.
- free invoice template: $96.40, 72 clicks
- bookkeeper salary: $43.15, 31 clicks
- how to write an invoice: $28.60, 24 clicks
These cost the most without a conversion. Want me to add them as negative keywords?
Try asking
- Find the search terms that wasted money last month and suggest negative keywords.
- Which keywords got clicks but no conversions in the last 30 days?
- How much did I spend without a conversion this quarter?
Up and running in five minutes
- 01
Connect your ad accounts
Sign in with Google Ads or Microsoft Ads, or paste a ChatGPT Ads key. Your access is stored encrypted.
- 02
Add Roasby to your AI
One address in Claude, ChatGPT, Codex, Cursor or any MCP client. Sign in and approve.
- 03
Ask, review, confirm
Ask in plain words. Your assistant shows each change first and is told to wait for your yes.
How your ad accounts stay safe
New campaigns start paused, there are no delete tools and your guardrails limit budget and bid changes. Each change goes in a log with the values before and after.
Read the safety modelQuestions, answered
What counts as wasted spend?
Money spent on searches and keywords that got clicks but no conversion in the period you pick.
Will Roasby exclude my brand searches?
No. Searches that name your account, usually your brand, are never suggested, and brand or competitor searches are only labelled.
What if I exclude something by mistake?
Revert it from the change log. Roasby removes exactly the negative keywords it added.
Does it work without conversion tracking?
Roasby makes no suggestions for an account without conversions in the period, because missing tracking would make everything look wasted.
Keep exploring
Priced per ad account. See the plans.
Ask your first question in five minutes
Connect an ad account, add Roasby to your assistant and see where your budget goes.
Start freeFree plan. No card needed.