Ad platform
Manage Microsoft Ads and Bing campaigns in plain words
Connect your Microsoft Advertising accounts, including accounts your agency manages. Ask how they perform and what to fix, and preview each change before it happens.
Free plan. No card needed.
Why manage Microsoft Ads with Roasby
Next to Google Ads
Compare Microsoft Ads with Google Ads and ChatGPT Ads in one dashboard and one conversation.
Search terms that matter
Spot the Bing searches that waste money and exclude them as negative keywords right away.
Budgets with guardrails
Set a maximum daily budget and a maximum change per edit, so a typo never doubles your spend.
New campaigns start paused
Your assistant can create Search campaigns for you. They stay paused until you turn them on.
What Roasby does in Microsoft Ads
- Read performance, campaigns, ad groups, ads, keywords and search terms
- Pause and enable campaigns, ad groups, ads and keywords
- Change daily budgets within your guardrails
- Add exact and phrase negative keywords
- Create complete Search campaigns, always paused
What it does not do
- Delete or archive anything
- Change shared budgets or lifetime budgets
- Connect Smart campaigns accounts
- Create political ads, which Microsoft Ads does not accept
See it in a conversation
Example with sample numbers.
How did Microsoft Ads compare with Google Ads this week?
- Google Ads: $1,284.00 spent, 37 conversions
- Microsoft Ads: $312.00 spent, 14 conversions
Microsoft Ads cost less per conversion. Want to see which campaigns could take more budget?
Try asking
- How did Microsoft Ads compare with Google Ads this week?
- Show me the Bing search terms that never converted.
- Pause every campaign with a cost per conversion over $80.
Up and running in five minutes
- 01
Connect your ad accounts
Sign in with Google Ads or Microsoft Ads, or paste a ChatGPT Ads key. Your access is stored encrypted.
- 02
Add Roasby to your AI
One address in Claude, ChatGPT, Codex, Cursor or any MCP client. Sign in and approve.
- 03
Ask, review, confirm
Ask in plain words. Your assistant shows each change first and is told to wait for your yes.
How your ad accounts stay safe
New campaigns start paused, there are no delete tools and your guardrails limit budget and bid changes. Each change goes in a log with the values before and after.
Read the safety modelQuestions, answered
Is Microsoft Ads the same as Bing Ads?
Yes. Microsoft Advertising is the new name of Bing Ads. Roasby connects to it with your Microsoft sign in.
Can I connect accounts my agency manages?
Yes. Accounts managed through a manager account show up when you connect, marked with the manager account they come through.
Which Microsoft logins work?
Both personal Microsoft accounts and work or school accounts work.
Which negative keywords can I add?
Exact and phrase negative keywords, on a campaign or an ad group.
Keep exploring
Priced per ad account. See the plans.
Ask your first question in five minutes
Connect an ad account, add Roasby to your assistant and see where your budget goes.
Start freeFree plan. No card needed.