Ad platform
A Google Ads MCP server built to ask before it changes anything
Connect your Google Ads accounts, including client accounts under a manager account, and ask in plain words. Roasby reads your campaigns, keywords and search terms, and makes the changes you ask for.
Free plan. No card needed.
Why manage Google Ads with Roasby
Find wasted spend fast
See the searches and keywords that cost money without a conversion, and exclude them as negative keywords.
Change budgets safely
Pause, enable and set daily budgets. Your assistant previews each change and is told to wait for your yes.
Launch Search campaigns paused
Describe the campaign you want. Your assistant builds it in Google Ads, paused, so nothing spends until you turn it on.
Manager accounts included
Connect client accounts under an MCC and work across all of them from one workspace.
What Roasby does in Google Ads
- Read performance, campaigns, ad groups, ads, keywords and search terms
- Pause and enable campaigns, ad groups, ads and keywords
- Change daily budgets within your guardrails
- Add negative keywords to a campaign or an ad group
- Create complete Search campaigns, always paused
What it does not do
- Delete or archive anything
- Change shared budgets or lifetime budgets
- Create campaign types other than Search
- Change anything without a preview first
See it in a conversation
Example with sample numbers.
Which search terms cost me money last month without a conversion?
- free crm templates: $84.20, 61 clicks
- crm developer jobs: $51.75, 38 clicks
- what is a crm: $37.10, 29 clicks
These three cost the most. Want me to add them as exact negative keywords to their campaigns?
Try asking
- Which search terms cost money last month without a conversion?
- Pause the keywords with over 100 clicks and no conversions.
- Raise the daily budget of my best campaign by 20%.
Up and running in five minutes
- 01
Connect your ad accounts
Sign in with Google Ads or Microsoft Ads, or paste a ChatGPT Ads key. Your access is stored encrypted.
- 02
Add Roasby to your AI
One address in Claude, ChatGPT, Codex, Cursor or any MCP client. Sign in and approve.
- 03
Ask, review, confirm
Ask in plain words. Your assistant shows each change first and is told to wait for your yes.
How your ad accounts stay safe
New campaigns start paused, there are no delete tools and your guardrails limit budget and bid changes. Each change goes in a log with the values before and after.
Read the safety modelQuestions, answered
Does Roasby work with Google Ads manager accounts?
Yes. When you connect your Google login you see every account it can reach, including client accounts under a manager account (MCC). Pick the ones you want.
Can Roasby create Google Ads campaigns?
Yes, through your AI assistant. New Search campaigns are always created paused, so they spend nothing until you enable them.
Will my assistant change anything without asking?
It's built not to. It reads freely, but every change goes through a preview first and your assistant is told to wait for your yes.
Do I need a Google Ads developer token?
No. You sign in with Google and pick your accounts. Roasby takes care of the rest.
Keep exploring
Priced per ad account. See the plans.
Ask your first question in five minutes
Connect an ad account, add Roasby to your assistant and see where your budget goes.
Start freeFree plan. No card needed.