# Roasby

> Roasby lets you manage Google Ads, Microsoft Ads and ChatGPT Ads by talking to the AI you already use (Claude, ChatGPT, Codex, Cursor) through a safe MCP server, plus a web dashboard.

- MCP server: https://roasby.com/mcp
- Full documentation in one file: https://roasby.com/llms-full.txt
- Limitations by platform, and what to do instead: https://roasby.com/docs/limitations.md

## Get started

- [Introduction](https://roasby.com/docs/introduction.md): What Roasby is, who it is for, and how it keeps your ad accounts safe.
- [Connect your AI](https://roasby.com/docs/connect-your-ai.md): Add Roasby to Claude, Claude Code, ChatGPT, Codex, Cursor or VS Code with one address, then sign in and approve the connection.
- [Safety model](https://roasby.com/docs/safety-model.md): The rules that keep your AI assistant inside your limits on real ad accounts.

## Guides

- [Dashboard](https://roasby.com/docs/dashboard.md): See spend and results across Google Ads, Microsoft Ads and ChatGPT Ads in one place, for all accounts or one account or campaign.
- [Campaigns](https://roasby.com/docs/campaigns.md): Browse campaigns, ad groups, ads and keywords with Quality Score, impression share and policy review, and pause, enable or set daily budgets.
- [Bidding and conversion goals](https://roasby.com/docs/bidding-and-goals.md): Ask your AI assistant to change max bids, bidding strategies and targets, and the conversion goals a search campaign bids on, within your guardrails.
- [Edit campaigns with your AI](https://roasby.com/docs/editing-campaigns.md): Ask your AI assistant to edit search campaign settings, ad text and keywords, and to add keywords, ad groups, ads and negative keywords, all paused.
- [Create campaigns with your AI](https://roasby.com/docs/creating-campaigns.md): Ask your AI assistant to build a whole Google Ads, Microsoft Ads or ChatGPT Ads campaign in one preview, created paused until you enable it.
- [Sitelinks, callouts and other assets](https://roasby.com/docs/assets.md): See the sitelinks, callouts, structured snippets, prices and promotions on your campaigns, and ask your AI assistant to add, pause or enable them.
- [Search terms and wasted spend](https://roasby.com/docs/search-terms.md): See what people searched before your ads showed, find the searches and keywords that cost money without conversions, and exclude them as negative keywords.
- [Recommendations](https://roasby.com/docs/recommendations.md): Changes Roasby suggests from your recent results: search terms to exclude, keywords to pause and budgets to raise, ready to approve with one click.
- [Keyword research](https://roasby.com/docs/keyword-research.md): Ask your AI assistant for keywords people search for, with monthly searches, trend, competition and bid estimates from your Google Ads or Microsoft Ads planner.
- [Anomaly alerts](https://roasby.com/docs/alerts.md): Roasby watches every ad account for spend spikes, cost per conversion jumps and disapproved ads, and emails the workspace owner and admins.
- [Weekly report](https://roasby.com/docs/weekly-report.md): Every Monday Roasby emails each workspace member a report of the last week across all ad platforms, with a short summary.
- [Conversions](https://roasby.com/docs/conversions.md): Ask your AI assistant how each Google Ads and Microsoft Ads account tracks conversions before you trust its numbers or change how a campaign bids.
- [Change log](https://roasby.com/docs/change-log.md): Every change made to your ads through Roasby, with who made it, the values before and after, its status, and how to revert it.

## Manage

- [Ad accounts](https://roasby.com/docs/ad-accounts.md): Connect Google Ads, Microsoft Ads and ChatGPT Ads, including manager accounts, keep them in sync and control who manages connections.
- [Workspaces](https://roasby.com/docs/workspaces.md): Create workspaces, invite people, choose their roles, decide whether members may change ads, and switch between workspaces.
- [Account settings](https://roasby.com/docs/account-settings.md): Change your name, language, email preferences and password, connect Google sign-in, set up two-factor or passkeys, and delete your account.
- [Billing](https://roasby.com/docs/billing.md): How a workspace pays for Roasby, how to change or cancel its subscription, and what happens after a failed payment.

## Reference

- [MCP tool reference](https://roasby.com/docs/mcp-tools.md): Every tool the Roasby MCP server offers AI assistants for Google Ads, Microsoft Ads and ChatGPT Ads, with its safety hints.
- [Limitations](https://roasby.com/docs/limitations.md): What Roasby and each ad platform can't do today, why, and what you can do instead, in one place.
- [Troubleshooting](https://roasby.com/docs/troubleshooting.md): Fixes for the problems people run into most, from an ad account that needs reconnecting to a change the guardrails refused.
- [Glossary](https://roasby.com/docs/glossary.md): Short definitions of the ad platform and Roasby terms used in these docs, from ROAS and Quality Score to guardrails and user actions.

## Advertising guides

- [How to run ChatGPT Ads](https://roasby.com/guides/how-to-run-chatgpt-ads.md): Set up a ChatGPT Ads account, structure your first campaign, write your ad and read the results, step by step.
- [How to reduce Google Ads wasted spend](https://roasby.com/guides/how-to-reduce-google-ads-wasted-spend.md): Find the searches and keywords that cost money without converting, exclude them safely and keep waste from coming back.
- [What is a Google Ads MCP server?](https://roasby.com/guides/what-is-a-google-ads-mcp-server.md): How a Google Ads MCP server connects an AI assistant to your ad account, what the options are, and how to use one safely.
- [Is it safe to give AI access to Google Ads?](https://roasby.com/guides/is-it-safe-to-give-ai-access-to-google-ads.md): What you actually hand over when an AI assistant connects to Google Ads, where the real risks are, and how to limit them.
- [ChatGPT Ads vs Google Ads](https://roasby.com/guides/chatgpt-ads-vs-google-ads.md): How ChatGPT Ads and Google Ads differ in targeting, control, budget and reporting, and how to decide which one to test or fund.
- [Google Ads MCP: official server or hosted?](https://roasby.com/guides/google-ads-mcp-official-vs-hosted.md): Google's own MCP server compared with a hosted one, covering setup, Google Cloud access levels, what each can change and who each suits.

## Legal

- [Privacy Policy](https://roasby.com/privacy.md): What personal data Roasby collects, why, who processes it, how long we keep it and the choices and rights you have.
- [Terms of Service](https://roasby.com/terms.md): The agreement between you and Roasby for using roasby.com, the Roasby dashboard and the Roasby MCP server.
- [Acceptable Use Policy](https://roasby.com/acceptable-use.md): What you may not do with Roasby, so that the service stays safe for you, the ad platforms and everyone else.
- [Data Processing Addendum](https://roasby.com/dpa.md): How Roasby processes personal data in your ad accounts on your behalf, under GDPR, UK GDPR and US state privacy laws.
- [Subprocessors](https://roasby.com/subprocessors.md): The service providers that process personal data for Roasby, what they do and where.
- [Security](https://roasby.com/security.md): How Roasby protects your accounts, ad accounts and data, and how to report a vulnerability.
- [Support](https://roasby.com/support.md): How to get help with Roasby, report a security issue or abuse, and make a privacy request.

## Product

- [Features](https://roasby.com/features)
- [Pricing](https://roasby.com/pricing)
- [FAQ](https://roasby.com/faq)
- [Guides](https://roasby.com/guides)
- [Google Ads MCP server for Claude and ChatGPT](https://roasby.com/google-ads): A hosted Google Ads MCP server. Ask Claude or ChatGPT to find wasted spend, pause poor performers and change budgets, with a preview before every change.
- [Microsoft Ads management with AI (Bing Ads)](https://roasby.com/microsoft-ads): Manage Microsoft Advertising from Claude, ChatGPT or Cursor. Review Bing performance, cut wasted spend and change budgets by asking, with one-click revert.
- [ChatGPT Ads management for advertisers](https://roasby.com/chatgpt-ads): Connect ChatGPT Ads to Roasby and manage it next to Google Ads and Microsoft Ads. Create campaigns paused, track results and change budgets by asking.
- [Connect Google Ads to Claude](https://roasby.com/integrations/claude): Add Roasby to Claude as a custom connector and ask about your Google Ads, Microsoft Ads and ChatGPT Ads. Claude previews every change before it happens.
- [Manage Google Ads with ChatGPT](https://roasby.com/integrations/chatgpt): Connect Roasby to ChatGPT and manage Google Ads, Microsoft Ads and ChatGPT Ads in a chat. Find wasted spend, adjust budgets and review each change first.
- [Google Ads MCP server for Cursor](https://roasby.com/integrations/cursor): Add the Roasby MCP server to Cursor and manage Google Ads, Microsoft Ads and ChatGPT Ads from your editor. Hosted, with a preview before every change.
- [Google Ads MCP server for Codex](https://roasby.com/integrations/codex): Connect Roasby to Codex and manage Google Ads, Microsoft Ads and ChatGPT Ads from your terminal. Hosted MCP server with a preview before every change.
- [Free Google Ads wasted spend audit](https://roasby.com/use-cases/wasted-spend-audit): Find the search terms and keywords that cost money without conversions and exclude them. A free wasted spend audit for Google Ads and Microsoft Ads.
- [Automated weekly ad reports](https://roasby.com/use-cases/weekly-ad-reports): Every Monday, one report for Google Ads, Microsoft Ads and ChatGPT Ads: spend, conversions, rising and falling campaigns. Export to PDF or CSV.
- [Ad management for agencies and freelancers](https://roasby.com/use-cases/agencies-and-freelancers): Manage client Google Ads, Microsoft Ads and ChatGPT Ads accounts with your team and your AI assistant. Manager accounts, guardrails and a full change log.
- [Google Ads management for small business](https://roasby.com/use-cases/small-business): Run Google Ads, Microsoft Ads and ChatGPT Ads without an agency. Ask in plain words, get alerts when something goes wrong and review each change first.