# Introduction

> What Roasby is, who it is for, and how it keeps your ad accounts safe.

Roasby (say *ROHZ-bee*) is your ROAS buddy. It lets you manage your Google Ads, Microsoft Ads and ChatGPT Ads by talking to the AI you already use, such as Claude, ChatGPT, Codex or Cursor.

The work happens through your AI assistant: research, edits to bids, settings, ads and keywords, and new campaigns. The web dashboard is for:

- watching your results;
- pausing and enabling;
- setting daily budgets;
- approving recommendations;
- reverting changes;
- setting your safety guardrails.

**Ask your AI** prompts on the [dashboard](/docs/dashboard), alerts, recommendations and search terms pages start a chat with your assistant in one click.

## What you can do

- **Ask about performance** across all your ad accounts in plain language, or see it on the [dashboard](/docs/dashboard).
- **Review your campaigns**, ad groups, ads and keywords, with impression share and policy findings, on the [Campaigns](/docs/campaigns) page.
- **Change how campaigns bid**, and which conversion goals they bid on, through your assistant (see [Bidding and goals](/docs/bidding-and-goals)).
- **Edit your campaigns** (bids, settings, ad text and keywords) by asking your assistant (see [Editing campaigns](/docs/editing-campaigns)). It shows you every change before it makes it.
- **Create campaigns through your AI assistant** (see [Creating campaigns](/docs/creating-campaigns)). They always start paused, so nothing goes live by accident.
- **Add sitelinks, callouts and other assets** through your assistant (see [Assets](/docs/assets)).
- **Research keywords** with search volumes and bid estimates (see [Keyword research](/docs/keyword-research)).
- **Find wasted spend** and cut it, with your approval (see [Search terms](/docs/search-terms)).
- **Approve recommendations** Roasby makes from your results (see [Recommendations](/docs/recommendations)).
- **Get alerts** for spend spikes, cost per conversion jumps and disapproved ads (see [Alerts](/docs/alerts)).
- **Read the weekly report** every Monday (see [Weekly report](/docs/weekly-report)).
- **See and revert every change** in the [change log](/docs/change-log).

## Try asking

Once your assistant is connected, try:

- *"How did my ads do last week across all platforms, and what changed most?"*
- *"Find the search terms that wasted money last month and suggest negative keywords."*
- *"Which of my search campaigns are limited by budget?"*
- *"Create a paused search campaign for our new hiking boots, with keyword ideas for the US."*

## How it works

1. **Create your Roasby account.** Continue with Google, or enter your email on the [sign-in page](/login). New accounts add a name and a password and accept the terms. Your personal workspace is ready right away.
2. **Set your safety defaults.** Before your first dashboard, Roasby asks how far one change may move a budget or a bid (50% is filled in), and which emails you want. Keep the values or change them, or choose **Set later** (see [safety defaults](/docs/safety-model#safety-defaults-for-new-ad-accounts)).
3. **Connect your AI assistant** (see [Connect your AI](/docs/connect-your-ai)).
4. **Connect your ad accounts** (see [Ad accounts](/docs/ad-accounts)), then set each one's max daily budget in its currency (and, if you want, a max bid).
5. **Ask your assistant.** It reads freely, and asks you before it changes anything (see the [safety model](/docs/safety-model)).

## Paused by default

Everything your assistant creates through Roasby starts **paused**: campaigns, ad groups, ads and keywords. Nothing runs or spends until you enable it, or your assistant does after you confirm. Roasby never deletes anything. See [Everything new starts paused](/docs/safety-model#everything-new-starts-paused).

## Built for AI assistants

Every docs page is also available as Markdown: add `.md` to the address, or use **Copy for agents** at the top of the page. The whole documentation is at [/llms.txt](/llms.txt) and [/llms-full.txt](/llms-full.txt).

Your assistant can also read these docs through Roasby itself: `search_docs` finds the pages about a question, even with a typo, and `get_doc` reads one page.

To search the docs yourself, select **Search docs** at the top of the page list, or press **Ctrl K** (**⌘K** on a Mac). The search forgives typos, so "mcp tols" still finds the MCP tool reference.